HotPepper Agency
The Menu · Website Design and Redesign

Website Design & Redesign

New builds and redesigns for local businesses. Fast pages built to rank on Google, read clearly to AI assistants and turn visitors into calls. Branding too. This whole site is Exhibit A.

hotpepper.agency
The HotPepper Agency homepage, designed and built by the same kitchen
Cooked in our own kitchen
Heat rating
New or redesignWhat we cook
301 redirect mapEvery redesign
Local SEOPairs well with
What's on the plate

A website that pulls its weight.

  • Mobile first design that fits your brand, not the template half your town is using
  • A page for each core service and the main cities you serve, scoped in your plan
  • Copy written in your voice, with clear offers, proof and calls to action
  • Click to call, quote forms and booking, plus call tracking if you want it
  • Speed, Core Web Vitals and technical SEO built in from day one
  • LocalBusiness, Service and FAQ schema so Google and AI assistants read you right
  • Accessibility basics: contrast, headings, alt text and keyboard navigation
  • WordPress, Shopify or a fast hand coded build, whichever fits your business

Most local websites look fine and do nothing. They load slowly on a phone, hide the phone number and say "quality service" on every page. We build around the one job a local site has: turning the people who find you into calls, bookings and walk ins.

Built to rank, not just to look good

Every page is planned around what people in your area actually search for. Titles, headings, internal links and schema are part of the build, not an add-on after launch.

Redesigns that keep what you earned

Old pages that rank or have links get mapped to their new home with 301 redirects before launch, so a fresh look is built to protect the traffic you already earned. Rankings can wobble for a few weeks after any relaunch, so we track them before and after and fix anything that slips.

Ready for AI answers

Clear service pages, real FAQs and clean schema make it easier for ChatGPT, Gemini and Google AI Overviews to understand what you do and where. It is the same groundwork behind our AI SEO.

Designed in St. Petersburg, FL and Marietta, GA for local businesses across the US.

Two ways in

New build or redesign?

Either way you get one plan, one timeline and a staging link to click through before anything goes live.

Starting fresh

New build

No site yet, or one so old it is not worth saving.

  • Discovery call and a look at your top competitors
  • Sitemap and page plan for your core services and main cities
  • Design, copy and build in your brand
  • Launch with analytics, Search Console and tracking
Already have a site

Redesign

Your site gets traffic but looks dated, loads slowly or does not turn visits into calls.

  • Audit of what ranks, what converts and what is broken
  • New design and structure that keeps the pages that work
  • 301 redirect map for every old URL
  • Before and after tracking so you see the difference
Branding for local businesses

The whole kit, not just a logo.

Plenty of local businesses run on a logo someone made in an afternoon. We build complete brand kits so your truck, your Google profile, your website and your socials all look like the same business.

Palette
Chili
Char
Flame
Paper
Stem
Type system
Heat to taste.
House special
Plain, friendly body copy that reads well on any phone.
Order up · Est. Tampa Bay
IconHotPepper favicon with the Chef Chris winkFavicon and app icon
Mascot set

Exhibit A is the kitchen you are standing in. The HotPepper logo, palette, type and Chef Chris crew were built as one kit and used across this whole site.

What a local brand kit can include

  • Logo suite: main logo, icon, favicon and one color versions
  • Color palette and type system with clear rules
  • Brand guidelines your team and printers can follow
  • A mascot or illustration set, when your brand has a personality to show
  • Business cards, letterhead, estimate and invoice templates
  • Social profile kit, post templates and Google Business Profile visuals
  • Vehicle graphics, yard signs, door hangers and print ready files
How it works

The recipe for a new site.

Chef Chris mascot looking through a magnifying glass1. Taste

Discovery call, competitor review and an honest look at what your current site does and does not do.

Chef Chris mascot writing an order ticket2. Plan

Sitemap, page list and wireframes for each service and city page in scope, plus the brand kit if you want one.

Chef Chris mascot tossing a flaming saute pan3. Cook

Design, copy and build, with a staging link you can click through and comment on before launch.

Chef Chris mascot giving a chef's kiss after a taste4. Serve

Launch with redirects, analytics and Search Console set up, then a review once real visitors arrive.

Questions from the table

Ask the chef.

Still chewing on it? Ask Chris directly.

Chef Chris mascot with hand on chin, thinking
How long does a website take?

It depends on the number of pages and how much of the content is ready. You get a written timeline in the plan before any work starts, plus a staging link so you can watch the site come together.

Will a redesign hurt my Google rankings?

It should not when it is done right. Every old URL with traffic or links gets a 301 redirect to its new page, the content that ranks stays, and everything is tested before launch. Rankings can wobble for a few weeks after any relaunch, so we track them before and after and fix anything that slips.

Can you work on my WordPress or Shopify site?

Yes. We build and redesign on WordPress and Shopify, or hand code a fast static site when that fits the business better.

Do I need a new brand to get a new website?

No. If your logo and colors work, we build around them. If they are holding you back, we can do both together so the site and the brand match from day one.

Can I get just a brand kit?

Yes. Branding is quoted on its own or bundled with a new site, whichever fits where your business is right now.

How much does a website cost?

Websites are quoted per project after a free Heat Check, because a five page site for one location and a forty page site for three locations are very different meals.

Kitchen's open

Hungry for a new website?

Tell us about your business and we'll come back with a free Heat Check and a plan that fits your market.

Chef Chris mascot slapping the order bell and pointing at you