HotPepper Agency
The Menu · Paid Ads

Paid ads

Google Search, Local Services Ads and Meta campaigns with call tracking, so every dollar has a name and a phone number attached.

Chef Chris mascot shouting through a megaphone that blasts flames and targets
Heat rating
1 to 3 weeksFirst results
Filling the calendar fastBest for
Local SEOPairs well with
What's on the plate

Heat you can turn on this week.

  • Google Search campaigns built around high-intent local keywords
  • Local Services Ads setup and Google Guaranteed or Screened badge
  • Meta ads for awareness, retargeting and offers
  • Call tracking and form tracking tied to every campaign
  • Landing pages built to convert, not just to look nice
  • Weekly bid, budget and negative keyword management
  • Monthly report: cost per call, cost per lead and booked jobs

SEO is the slow cook. Ads are the flame you turn on today. For most local businesses the best plan uses both: ads fill the calendar now while SEO builds the free traffic that lowers your cost over time.

We only run ads we can measure. Every campaign gets call tracking and form tracking, so you know exactly which keyword or ad produced which lead. If a campaign is not paying for itself, we change it or turn it off.

What you will see

Calls and leads within the first weeks, then steadily lower cost per lead as we cut waste and double down on what works.

How it works

The recipe for paid ads.

Chef Chris mascot looking through a magnifying glass1. Audit

Account review or market research, plus what competitors are bidding on.

Chef Chris mascot writing an order ticket2. Plan

Campaign structure, budgets, offers and landing pages.

Chef Chris mascot tossing a flaming saute pan3. Execute

Launch, tracking setup and weekly optimization.

Chef Chris mascot giving a chef's kiss after a taste4. Report

Cost per call, cost per lead and booked jobs every month.

Questions from the table

Ask the chef.

Still chewing on it? Ask Chris directly.

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How much should I spend on ads?

It depends on your market and service. We look at cost per click in your area and your average job value, then recommend a starting budget that can actually produce results.

Is ad spend included in your fee?

No. Your ad budget goes straight to Google or Meta from your own account. Our fee covers the management.

Do I own the ad accounts?

Always. Accounts are set up in your name, so you keep all the data if we ever part ways.

Kitchen's open

Hungry for paid ads?

Tell us about your business and we'll come back with a free Heat Check and a plan that fits your market.

Chef Chris mascot slapping the order bell and pointing at you