HotPepper Agency
The Menu · Social Video

Social Video Production

Short videos that make locals stop scrolling. We plan them, produce them, edit them and put ad money behind the ones that work, so views turn into calls.

Heat rating
Reels, TikTok, ShortsMade for
Plan, edit, boostFull service
Paid AdsPairs well with
Three stations, one kitchen

From idea to booked job.

Production, editing and promotion under one roof, so nothing gets lost between the person with the idea and the person spending the ad budget.

Station 1

Production

We plan what to film and how, so every filming session turns into posts.

  • Monthly content plan and hooks
  • Scripts, shot lists and on camera prompts
  • Filming direction for your own phone footage, or a shoot day when one can be arranged
Station 2

Editing

Raw clips in, scroll-stopping videos out, sized for every platform.

  • Tight cuts and captions on every video
  • Branded titles, music and motion graphics
  • Thumbnails and cover frames
Station 3

Promotion

Posting is half the job. The other half is getting it in front of locals.

  • Posting schedule on the channels your customers use, plus your Google Business Profile
  • Boosting the best performers with Meta and TikTok ads
  • Targeting by city, radius and service area
What we cook

Formats that work for local.

Before and aftersBehind the scenesQuick tips and FAQsCustomer storiesJob site walkthroughsSeasonal offersFounder introsMotion graphics brand films

We cook our own too. HotPepper's 30 second brand film was planned, animated and edited in this same kitchen.

Look like you, not like an ad

Local video works when people recognize the truck, the shop and the faces. We keep it real and keep it short, then use editing to make it sharp.

You do not need to be a movie star

Plenty of strong formats need hands, tools and a finished job, not a face. If you are happy on camera, we write prompts so you sound like yourself.

Views are nice. Calls are better.

We judge videos on what they do for the business: profile visits, website clicks, calls and form leads we can track, reported in plain English every month.

How it works

The recipe for social video.

Chef Chris mascot looking through a magnifying glass1. Plan

Topics, hooks and formats for the month, built around your services and your season.

Chef Chris mascot writing an order ticket2. Film

Your phone footage with our shot list, or a shoot day when one can be arranged.

Chef Chris mascot tossing a flaming saute pan3. Edit

Cuts, captions, music and branding, sized for every platform.

Chef Chris mascot giving a chef's kiss after a taste4. Promote

Scheduled posts plus paid boosts to your service area, with the calls and leads we can track.

Questions from the table

Ask the chef.

Still chewing on it? Ask Chris directly.

Chef Chris mascot with hand on chin, thinking
Do I have to be on camera?

No. Plenty of strong local formats show the work, the tools and the finished job instead of a face. If you do want to be on camera, we write simple prompts so you sound like yourself.

Can I film on my phone?

Yes. A recent phone films plenty well for social. We send a shot list and simple setup tips, then handle the editing.

Which platforms do you post to?

Instagram Reels, Facebook, TikTok, YouTube Shorts and your Google Business Profile. We pick the mix by where your customers actually spend time.

How many videos do I get each month?

It depends on your plan and how much footage we can capture. The number is agreed in writing before we start, so you always know what is coming.

How much does social video cost?

Plans are quoted after a free Heat Check. Any ad budget is agreed with you in writing before anything is boosted, and it goes to Meta or TikTok from your own account.

How is this different from your social media management?

Social media management covers your whole presence: posting, comments and community. Social video is the production kitchen behind it, and the two work best together.

Kitchen's open

Hungry for videos that bring calls?

Tell us about your business and we'll come back with a free Heat Check and a plan that fits your market.

Chef Chris mascot slapping the order bell and pointing at you