HotPepper Agency
AI SEO for local businesses · St. Pete, FL

Be the answer when your town asks.

AI SEO for local businesses. Google Maps, ChatGPT, the "near me" search at 11pm. HotPepper makes sure your business is the name that comes up, then turns that attention into calls.

Get named onGoogle MapsAI OverviewsChatGPTGeminiPerplexity
Led by Chris RomeroRanking local businesses since 2015
Wait. You're on page three?!Chris, looking at your rankings
Chef Chris mascot in a chef hat, eyes bulging in shock, pushing a phone of search results toward you
Est. Tampa BayHot!No bell peppers
0 → 350Website visitors per day
Within the first three months, our website went from zero search visits to over 1,000. A little over a year later, we now have 350 website viewers per day. Amy Thrasher · Director of Marketing & Ops
AI SEO for local businesses

Two screens decide who gets the call.

One is the Google Map Pack. The other is an AI assistant answering "who's the best near me?" Type in your business and see what winning looks like on both. Then check the real thing in one click. How AI SEO gets you on both screens →

Preview of the goal, built from what you type. The buttons below run the same search on the real platforms.

 Google · Maps
paver sealing near St. Petersburg
St. Petersburg
1
Your BusinessPaver Sealing · Open until 6pm · 4.9 ★★★★★ (212)
You
2
Competitor4.3 (58)
3
Competitor4.1 (31)
 AI Assistant
Who's the best paver sealing company in St. Pete? I want someone reliable.
AI

Now check the real thing.

Same search, live, on the platforms your customers use. Opens in a new tab. Look for Your Business.

Did you show up?
Free tool · 60 seconds

How hot is your local presence?

Tick what's true for your business today. We'll rate you on the Scoville scale, from bell pepper (invisible) to Carolina Reaper (you own the town).

Example answers pre-filled. Change them to match your business.

Here's how we cook

The recipe. Same every time.

No black box. You see every ingredient, every step, and every result.

1

Ingredients

We audit your site, Google Business Profile, reviews, citations and competitors, plus how AI assistants describe you today.

Week 1
2

Recipe

A written growth plan with target keywords, cities, pages, channels and the KPIs we'll be judged on.

Week 2
3

Cook

Our team executes: pages, profile, links, content, ads and social, all delivered on a shared calendar.

Ongoing
4

Taste Test

Monthly report in plain English: rankings, map views, calls, leads and what we're changing next.

Monthly
Pepper Plans

Pick your heat.

Three ways to work with us. Three monthly plans with clear price ranges. Your free Heat Check sets the exact number, because a plumber in one suburb and a law firm in downtown Tampa need different spice.

Starter
Jalapeño
$500 to $1,000 USDa month

For single-location businesses getting on the map.

  • Local SEO audit and fix list
  • Google Business Profile optimization
  • Core citations and NAP cleanup
  • 2 localized pages per month
  • Monthly Taste Test report
Month to month
Order the Jalapeño
Most ordered
Scorpion
$1,000 to $2,500 USDa month

For businesses ready to own their city in search and AI answers.

  • Everything in Jalapeño
  • AEO: schema, entity and AI citation work
  • Service and city page buildout
  • Local link building
  • Review generation system
  • Social media management
3 month commitment
Order the Scorpion
Full spread
Reaper
$2,500 to $5,000 USDa month

For multi-location brands and anyone who wants to dominate.

  • Everything in Scorpion
  • Google Ads, LSA and Meta management
  • Call tracking and lead attribution
  • Multi-location GBP management
  • Content engine: pages, blogs, video scripts
  • Monthly strategy call with Chris
6 month commitment
Order the Reaper

Agencies and resellers: we cook white label too. Ask about the Kitchen Partner program.

Chef Chris mascot in a white chef hat, winking and giving a thumbs up Chris
Meet the chef

Hi, I'm Chris. I don't do bland.

I've been ranking businesses on Google for over a decade. First as CEO of Full Scale SEO, now as the founder of HotPepper, right here in St. Petersburg.

Every account gets my eyes on it. I'll tell you what's working, what isn't, and what I'd do if it were my money. Past clients describe me as a technical SEO nerd with a sense of humor. I'll take it.

2015Running SEO agencies since
St. PeteHome kitchen, Tampa Bay
UFUniversity of Florida alum
Colleen Romero CFO
Kamal Naagar Link Building
+ the kitchen crew Content, dev, ads
Reviews

Don't take our word for it.

Real words from real clients and colleagues. Printed, torn off and handed over.

Order #001Local SEO
"I am extremely satisfied that we chose to work with Chris Romero on our company's SEO. He produced amazing results in a short period of time and is a pleasure to work with. I'm also impressed that Chris knows how to reach our target market in addition to improving the number of visits."
Search visits, month 00
Search visits, month 31,000+
Daily visitors, year 1350
Avg. time on site~3 min
Amy ThrasherDirector of Marketing and Operations
Order #002Technical SEO
"When pressed with a new high-level SEO issue, Chris was my go-to guy. One of his top skills in our industry is his ability to train the layman in the intricacies of the SEO realm. He is a proud freak of the industry!"
Ryan StempskiVP, Sales at Unstoppable
Order #003Growth
"Chris is a brilliant and enthusiastic online marketer. He has given me valuable insights into various technical SEO issues over the years. Resulting in traffic growth and also acquisition. One of the best to be found."
Andrea V.Sales and Marketing Consultant
Order #004Web + marketing
"Chris Romero is a beast of Marketing in the New Age."
Thomas R. ReichFounder, BizCentral USA
Order #005SEO + PPC
"We use Chris' expertise in SEO, PPC and Media Buying to help enrich our clients' digital marketing strategies."
Joshua ImmordinoLoHo Realty
Brands that have dined with us
Boat OutfittersgoodrDr. DabberMelton TackleRandy ReepSmokeaOutdoor Nativity Sets
Questions from the table

Ask the chef.

Still chewing on something? Book 15 minutes with Chris and ask him directly.

What is AEO and do I actually need it?

Answer Engine Optimization makes your business the one AI assistants recommend. More people now ask ChatGPT or read Google's AI Overview before they ever click a link. If you're not in that answer, you're not in the running. It builds on good local SEO, so we do both together.

Who do you work with?

Local service businesses, multi-location brands, law firms, home services, medical practices and ecommerce brands with a local footprint. We also cook white label for agencies.

How fast will I see results?

Google Business Profile and ads move in weeks. Organic and AI visibility build over three to six months and keep compounding. Your Heat Check gives you a realistic timeline for your market.

Do I need to know anything about SEO?

Nope. That's our job. You get a plain-English report every month and a team that answers your questions.

Am I locked into a long contract?

The Jalapeño plan is month to month. Scorpion and Reaper have three and six month terms because that's how long real SEO takes to show its full flavor.

What makes you different from other agencies?

You work with Chris, not a sales rep. We cover search, AI answers, ads and social under one roof, and we show you every ingredient we use.

Kitchen's open

Order up. Chris is ready.

Chef Chris mascot slapping the order bell and pointing at you

St. Petersburg, FL · Marietta, GA · (321) 437-4804

Order ticketNo. 0042

Free Heat Check included. Chris reads every ticket himself.